When the time comes to sell, one of the first decisions is who markets your home. The choice has widened beyond the traditional high street office to a range of online agents promising lower fees. Each has its place, and the right answer depends on your property, your budget and how much you want to do yourself.
The high street model
A traditional agent charges a percentage of the sale price, payable only when the home sells. For that fee you get local knowledge, accompanied viewings, hands-on negotiation and someone to chase the sale through to completion. The cost is higher, but so is the level of service, which suits sellers who would rather delegate the work.
The online alternative
Online agents typically charge a fixed fee, often far less than a percentage, and sometimes ask for it upfront whether or not the home sells. You usually conduct your own viewings and take a more active role. For a straightforward property in a busy market, the savings can be substantial.
- High street full service, fee on completion, local expertise
- Online lower fixed fee, more self-service, often paid upfront
- Hybrid a middle path blending the two approaches
Questions worth asking
Whichever route you lean towards, ask how the fee is structured, when it falls due, and what happens if the sale falls through. With online agents, check whether the fee is refundable if the home does not sell. With high street agents, clarify the contract length and whether it is sole agency or multi-agency.
Matching agent to property
A high-value or unusual home, or one in a slow market, often benefits from a skilled local agent who can hold a buyer's hand to completion. A popular, easy-to-sell house in a fast market may do just as well with a cheaper online listing. Be honest about which describes your sale, and choose accordingly.